ACHEF
Project Overview
ACHEF reimagines how busy professionals access nutritious food by pairing chef-written menus with fully prepped ingredient kits and an app that manages ordering and delivery. I built the name, identity system, and product story so the concept could be pitched to investors and culinary partners.
My Contributions
Led audience research, wrote the positioning narrative, and translated it into a modular visual language spanning logo, typography, packaging, and a high-fidelity product prototype. I also produced a concise business plan and go-to-market roadmap to clarify the revenue model.
